lyft launch party
As a warm welcome to the Vancouver market, Lyft hosted a launch party like no other and hit the ground running. An evening focused on building excitement for the long awaited arrival of ridesharing to the city gathered guests for an intimate evening located at The Settlement building.
RS Creative was commissioned to create two large scale art installations - one to act as a grand entrance way, and the other to represent the Lyft logo in a unique way.
As guests made their way into the party via a hot pink carpeted hallway, they were greeted with a high impact custom arch acting as the entrance to the venue. Made up of over 60 branded umbrellas layered upon one another a unique photo-op was created.
Splashes of bold bright neon colours
displayed throughout these graphic designs brought life
to this large scale installation. The Lyft branded umbrellas doubled as parting gifts for guests.
A logo reimagined. The large scale Lyft logo was created using individual strands of string woven in an intricate pattern. From there, over 150+ anchor points throughout the perimeter of the logo pulled towards the 14’ ceiling. An impactful and dramatic installation created a focal point in the venue.
